80000 Interviews & Counting Since 1977, Townsend's industry experienced customer research staff has conducted over 80000 interviews with key industry professionals throughout the petrochemical value chain.
Why use Townsend for Customer Surveys? Townsend’s in-house plastics expertise spans all major markets, manufacturing processes and end-use applications. We utilize proven customer research & analysis methodologies to ensure each engagement delivers accurate and ACTIONABLE results, all the while ensuring the best possible customer experience.
A Collaborative Approach
Townsend takes a collaborative approach to each customer research effort, working closely with all key stakeholders throughout the process to ensure a positive customer experience that delivers actionable business results.
Flexible Methods & In-Depth Analytics
Townsend experts work closely with our clients to determine the
best approach for your specific needs. We offer a variety of data collection methods including both traditional and trade-off (conjoint analysis) questioning. Resulting survey data is aggressively analyzed using proven statistical & knowledge based interpretation practices.
The CLASS Advantage Townsend works continuously with key stakeholders in the plastics supply chain to develop and fine-tune best practices for customer focused research & surveys. Our dynamic staffing model ensures true global reach and unparalleled industry experience. Our network of supply chain experts are strategically located in all major markets and our global research centers are fully staffed with industry experienced native linguists.
Benefits Beyond the Benchmark
Improve loyalty & manage risk with unbiased 3rd party identification of real-time issues and accounts in jeopardy
Map your value proposition to specific markets through understanding areas of dissatisfaction and unmet needs
Receive valuable competitive intelligence on customer share and perceived competitor strengths & weaknesses
Understand shifting priorities and the influences driving change in the marketplace
Identify opportunities to strengthen market share and increase revenue